Localization - greatcontent

Globalization vs. Localization: What Are the Differences & Benefits?

Introduction In today's globalized world, businesses face the challenge of reaching a diverse audience with different cultural backgrounds and languages. According to CSA Research, 55% of global consumers would only purchase from websites that provide product information in their language. This statistic highlights the importance of localization in the marketplace. Localization involves adapting your product […]

Fashion Industry Localization: Dominate the Global Market with Your Brand!

What Is Fashion Industry Localization? Have you ever wondered how your favorite fashion brand appeal to people from different parts of the world? Well, it's all thanks to localization! Simply put, it's adapting fashion trends and products to fit the local markets and cultures of different target audiences. This is a crucial factor for clothing […]

12 Translation and Localization Trends Set to Dominate 2023 + Challenges

Introduction Welcome to our latest blog post, exploring the 2023 trends of the evergrowing translation and localization industry. The translation and localization industry is constantly changing and staying and top of occurring news & trends are vital for your success. In today's globalized world, translation and localization play a huge role in connecting businesses and […]

9 Best Practices for Travel Localization: How To Localize Travel Content For Different Languages

What is Travel Content Localization? Travel content localization makes your website and marketing materials linguistically and culturally relevant to a specific target audience. It refers to: Translating copies into the local language Modifying images to reflect local culture Assuring that your marketing messages resonate with local consumers The most important part is to understand the […]

E-Commerce Localization: Why, What, Where, How?

Introduction Localize e-commerce websites so they can be read in any language. Attract new markets, and therefore, customers. What is localization? Find out more about the process of global content localization and how it affects your online business. What is E-Commerce localization? Localization is an adaptation of an online store to a new language and […]

How to Combine (Free) AI and (Paid) Human Translation Forces

Introduction Translation technology in the form of Computer-Assisted Translation (CAT) tools is improving every day. Most people have taken advantage of free or cost-effective online translation tools like Google Translate or Babel Fish to stock up on useful holiday phrases or to speed up their work as a professional translator or transcreator using Memsource and DeepL. CAT tools, however, deliver a raw-machine translation which […]

Pensez marketing global en localisant

Si la toile est un espace mondialisé, où les frontières semblent abolies, ne pas prendre en compte les spécificités de votre public-cible serait une erreur de taille. Si vous souhaitez que vos produits ou vos services reçoivent un accueil favorable, il est en effet primordial de les présenter d'une manière adaptée aux besoins spécifiques de […]

Petit guide pour réussir la stratégie multilingue d'un site internet ?

Si vous souhaitez développer votre site web, lui assurer un meilleur positionnement dans les moteurs de recherche et améliorer vos ventes à l'international, vous ne pouvez pas faire l'impasse sur les contenus multilingues. Mettez-vous à la place des internautes! Ils auront davantage envie de consulter des contenus dans leur langue maternelle ou dans une langue […]

The Languages You Need to Localize Your Website in to Maximise Sales

Once upon a time, prophets said that the internet would erase local differences. The World Wide Web would gather everybody in its tentacles, and force us to buy the same things, using the same language - washing national cultures away. That hasn't happened. In fact, as marketing has become more sophisticated, localization has allowed companies to target […]