Tag: Finance

Content for Banking-Marketing: Key Strategies That Work

Introduction Today's customers are savvy. They know how important their data and their customers are to your bank. In return for giving it, they want a personalized, easy, valuable, and engaging experience. Use content marketing to introduce them to this experience, and use analytics gathered from the marketing campaigns to personalize the experience further down […]

Content Marketing für Banken: Schlüsselstrategien, die funktionieren

Die Kunden von heute sind versiert. Sie wissen, wie wichtig ihre Daten und Gewohnheiten für ihre Bank sind. Als Gegenleistung dafür wollen sie eine personalisierte, einfache, hochwertige und ansprechende Erfahrung. Indem man Content Marketing nutzt, bringt man ihnen diese Erfahrung nahe. Darüber hinaus dienen Analysen der in Marketingkampagnen gesammelten Daten dazu, das Erlebnis später zu […]

FinTech & SEO - The Art of Using Search Optimized Content to Sell Financial Products

It's a cliché, to be sure, but it's true nonetheless: in the ultra-competitive world of digital financial services(or FinTech), companies need to constantly refine the way they fight for audience attention. And that means making their content as SEO-friendly as possible. Search Engine Optimisation isn't an optional extra for financial companies. It's like the petroleum that […]

Learn more about SEO Content

Meaningful SEO texts are easy to find and a pleasure to read. That is why the quality and density of information play an important role. Google pays close attention to how many users click on your link in the search results

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