Copywriting - greatcontent

19 Steps to Great Website Content Writing

What Is a Website Content? Website content is any material published online and available to the public. It includes blog posts, videos, infographics, images, etc. Website content informs the audience about company services, addresses their problems, and provides valuable tips with different content types. Content is one of the most important aspects of any website. […]

How to Optimize Blogs for SEO?

Introduction Blog SEO is a crucial element for any business since it unfailingly supports you attract high-quality traffic to your website. Moreover, If implemented properly SEO will boost your SERP rankings and strengthen your brand's overall authority.Here are time-tested and integrated SEO tips to improve your webpage visibility and drive constant traffic. Follow our pro […]

White Paper Guide 2022 - Learn to Write, Format, Design, and Promote a White Paper

Introduction White papers are a blessing for customers who search to consume expert content. For companies, it is a part of content marketing strategy to demonstrate company expertise and strengthen authority in the field. Crafting an influential white paper is not an easy ride for any marketing team, but with our tips, you can succeed. […]

More Than Just Destination Descriptions: the SEO Content Tips that Travel Marketers Need to Know

Introduction Do you struggle to produce compelling travel descriptions? If so, you're not alone. This article will teach you how to create a description, capturing the reader's mind. For travel marketers, the competition online is an unending fight for major searches. Whether listing destinations or providing mind-blowing content to go with them. Yet, it's possible […]

La rédaction de contenu web régulier : un incontournable pour améliorer votre visibilité en ligne

Avez-vous déjà atterri lors de vos recherches en ligne sur un blog dont le dernier article remonte à juillet 2011 ou sur un site Internet dont le graphisme semble tout droit sorti de la fin des années 90 ? Si oui, nous parions que celui-ci ne vous a pas vraiment inspiré confiance et que vous […]

How to Be Creative When AI Is Involved

Introduction Artificial intelligence (AI) has arrived. It’s part of our lives from the moment we wake up until we turn off the light at night. In recent years, it’s made an appearance in the world of translation with the development of Computer-Assisted Translation (CAT) tools. Does this mean translators and post-editors are going to become redundant? […]

How Do Online Shops Build Hybrid Structures With the Content Pyramid?

Introduction There are many ways of visualizing content marketing, from flowcharts to funnels. But at greatcontent, we think that the content pyramid is easily the best way to organize content production. For those who don't know already, the content marketing pyramid is a tool to decide what type of content to publish and when to publish it. […]

Augmentez votre visibilité en ligne grâce à la rédaction de billets de blog

Susciter l'intérêt des internautes, renseigner sur un sujet ou travailler votre image de marque, tout ceci est possible grâce à la rédaction de billets de blog de qualité. En effet, le blog est un moyen simple, efficace et ludique d'accroître votre visibilité sur Internet. Agréable à lire, informatif et léger, l'article de blog nécessite cependant de vraies […]

The 8 Best Websites and Blogs about Copywriting

Introduction Great copywriting = successful online marketing. A powerful but true equation. Copywriters sell products from holidays of a lifetime to the newest gadgets, from new cars to seasonal swimwear trends. To do this, great copywriters need three things: Easy-to-Absorb Copywriting Tips The Daily Egg The Daily Egg helps copywriters develop their skills by delivering up-to-date information and tools. For […]

When Does It Make Sense to Outsource Content Creation?

Content can either be created in-house or by third parties, whether they are individual freelancers or fully-fledged copywriting agencies. Both methods have their strengths and weaknesses. In fact, real-world marketing operations often blend the two, using external partners when necessary, while retaining close control over core assets. As you might expect from a copywriting community, […]

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