Content Marketing - greatcontent

Unlock the Power of Lead Marketing: Your Ticket to More Sales

What Is Lead Marketing? Lead marketing, also known as lead generation marketing, is a digital advertising strategy that aims to attract potential customers or leads and convert them into paying customers. Once a lead is captured, businesses need to nurture them through the sales funnel to increase the likelihood of a sale. It involves building […]

15 Metrics You Don't Want to Miss -Measuring Content Marketing

Introduction Content is everywhere - it has become inevitable for brands to communicate with their audiences and build brand awareness. Everyone involved in content dedicates their time to thorough planning and quality writing. But, some companies don’t pay enough attention to measuring the effectiveness of their planned and distributed materials. Thus, we have decided to […]

B2B Content Marketing Strategy Made Easy: 12 Steps + Bonus Tips

Introduction Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. Educational content that provides values unconditionally is what drives b2b content marketing forward. However, if you create and publish content without a structure and plan, you won't gain long-term success. That's […]

What Is a Buyer Persona and How to Create One?

Introduction Every brand, just like a kid, has an imaginary friend - a buyer persona with distinctive characteristics, habits, and unique stories. Companies operate for their personas - they engage in business activities according to their needs and influence their purchasing decisions. Therefore, content makers try to interact with their fictional friends through personalized content […]

Digital Content Manager Guide: 10 Must-Have Skills, Responsibilities, Salaries, and More

Introduction A digital content manager manages the content on the internet, such as blogs, articles, and more. They usually have experience in marketing and social media. Some are self-employed while others may work for a company or another entity like an agency or creative firm that provides web design services to companies of all sizes. […]

How to Use Dynamic Content to Boost Conversions

Introduction I want you to imagine for a second what would happen if we could convert more people into customers by creating personable and engaging content. Imagine having an online experience where your customer feels like they are talking to a friend, not a business. Now picture those conversions increasing by 30%. What Is Dynamic […]

19 Steps to Great Website Content Writing

What Is a Website Content? Website content is any material published online and available to the public. It includes blog posts, videos, infographics, images, etc. Website content informs the audience about company services, addresses their problems, and provides valuable tips with different content types. Content is one of the most important aspects of any website. […]

15 Content Marketing Trends Set to Dominate 2023

Content Marketing State in 2023 As more and more businesses adopt content marketing, the effectiveness of this type of marketing will continue to rise. Content marketing is a great way to connect with customers and promote your brand. Content Marketing Stats in 2022 78% of marketers say that their organization creates more content than ever […]

Keyword Research: A Step-By-Step Guide on How to Find the Best Keywords for Your Blog

Introduction to Keyword Research Guide Google occasionally changes the way it ranks websites and shakes up the search engine algorithm. While we have witnessed many algorithm updates, there is one thing that always stays constant for brands trying to optimize their pages - keyword research. What are Keywords? Keywords are the words that describe the […]

Off-Page SEO Optimization: How to Optimize Your Off-Page SEO for Google?

Introduction It's not enough to create fantastic content and hope that visitors will arrive. What is happening away from your company website also has a huge effect on how many leads you generate and how well your sites perform in search engine rankings. Off-page SEO involves a range of techniques including, but far from restricted to, […]

1 2 3 4 5 6 Next »