Tag: B2B

B2B Content Marketing Strategy Made Easy: 12 Steps + Bonus Tips

Introduction Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. Educational content that provides values unconditionally is what drives b2b content marketing forward. However, if you create and publish content without a structure and plan, you won't gain long-term success. That's […]

Messeabsagen wegen Corona: Welche Alternativen haben B2B-Unternehmen?

Das Coronavirus ist auch in der Messebranche angekommen: Die ITB und die Leipziger Buchmesse finden 2020 nicht statt, außerdem mussten etliche kleinere Festivals, Kongresse und Veranstaltungen abgesagt oder verschoben werden. Nicht nur für die Veranstalter und die Messebranche insgesamt ist dies ein schwerer Schlag, zu den Leidtragenden gehören auch die vielen Unternehmen, die auf Messen […]

How B2B Content Marketing Can Have Benefits for All of Us

Introduction Marketing gets bad press in some quarters. Some see it as too pushy, cajoling consumers to make purchases that they don't need. Others criticize the tactics of digital marketers as they track user activity and gather data. And some object to the way that marketing content uses exploitative, sloppy language, playing fast and loose […]

Learn more about SEO Content

Meaningful SEO texts are easy to find and a pleasure to read. That is why the quality and density of information play an important role. Google pays close attention to how many users click on your link in the search results

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