E-commerce - greatcontent

How to Write E-Commerce Product Description: Tips for Convincing Online Shoppers

What is a Product Description? The product description is a marketing copy used to describe the product and outline its benefits. Here e-commerce sellers provide all the necessary information to persuade readers and turn them into buyers. The best product description Why Are Product Descriptions Important for E-commerce Stores? The understanding product description is key […]

E-Commerce SEO Tips: SEO Strategy for E-commerce

What Is SEO for an eCommerce Website? Consumers hit google searches when they need a product or service. They are looking for product pages and content options to make competent decisions. That is why SEO is the beloved method of marketers. It provides you with optimized tricks to reach your audience without paying for ads. […]

E-Commerce Localization: Why, What, Where, How?

Introduction Localize e-commerce websites so they can be read in any language. Attract new markets, and therefore, customers. What is localization? Find out more about the process of global content localization and how it affects your online business. What is E-Commerce localization? Localization is an adaptation of an online store to a new language and […]

How Do Online Shops Build Hybrid Structures With the Content Pyramid?

Introduction There are many ways of visualizing content marketing, from flowcharts to funnels. But at greatcontent, we think that the content pyramid is easily the best way to organize content production. For those who don't know already, the content marketing pyramid is a tool to decide what type of content to publish and when to publish it. […]

Découvrez les principales tendances du commerce électronique de beauté qui devraient dominer 2021

Lorsque l'industrie de la beauté a commencé à prospérer dans le commerce électronique, cela était largement lié aux médias sociaux. Le contenu cosmétique était si bien adapté à Instagram et Pinterest : que les clients passeraient de manière transparente de la navigation de contenu visuellement attrayant à cliquer sur «Passer à la caisse». Le contenu généré […]

Discover the Top Four Beauty eCommerce Trends Set To Dominate 2021

Introduction When the beauty industry first started to flourish in eCommerce, this was largely connected to social media. Cosmetics content was so well suited to Instagram and Pinterest: customers would seamlessly move from browsing visually appealing content to clicking? Go to checkout? User-generated content and endorsements from influencers and bloggers would lead to huge increases in […]

Pourquoi est-il important d'actualiser le contenu des pages de catégorie pour les boutiques en ligne ?

Identifiez vos catégories les plus performantes Certes, continuer à produire du contenu frais et pertinent pour votre e-shop est important. Mais il est aussi judicieux de consacrer le temps nécessaire (par exemple chaque trimestre pour une équipe SEO de taille standard) pour revenir sur certaines des catégories les plus performantes de votre boutique en ligne, […]

Contenu SEO : un outil précieux pour votre e-shop

Si vous avez une boutique en ligne, votre but premier est certainement d'attirer un maximum d'internautes jusqu'à votre site. Pour cela, vous avez plusieurs outils à votre disposition mais l'un des plus cruciaux est sans conteste le contenu SEO. Celui-ci vous permet en effet d'améliorer votre référencement dans les résultats de moteurs de recherche et d'augmenter le nombre […]

How Retail Marketing Will Fare in 2019

If crystal balls could really tell the future, every retail marketer would have one. In the retail industry, anticipating future trends is an essential skill (even if it is maybe more to do with luck than good judgment in a lot of cases). However, as we know, fortune tellers have a patchy record when it comes […]