Content Marketing - greatcontent

Unlock the Power of Lead Marketing: Your Ticket to More Sales

What Is Lead Marketing? Lead marketing, also known as lead generation marketing, is a digital advertising strategy that aims to attract potential customers or leads and convert them into paying customers. Once a lead is captured, businesses need to nurture them through the sales funnel to increase the likelihood of a sale. It involves building […]

15 Metrics You Don't Want to Miss -Measuring Content Marketing

Introduction Content is everywhere - it has become inevitable for brands to communicate with their audiences and build brand awareness. Everyone involved in content dedicates their time to thorough planning and quality writing. But, some companies don’t pay enough attention to measuring the effectiveness of their planned and distributed materials. Thus, we have decided to […]

B2B Content Marketing Strategy Made Easy: 12 Steps + Bonus Tips

Introduction Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. Educational content that provides values unconditionally is what drives b2b content marketing forward. However, if you create and publish content without a structure and plan, you won't gain long-term success. That's […]

The Top 17 SEO Trends in 2023 - Unlock the Secrets of SEO Success

Introduction As the digital landscape evolves, businesses should stay up-to-date on the latest SEO trends to ensure their online presence remains visible and competitive. 2023 promises to bring new challenges and opportunities for businesses in search engine optimization. From the increasing importance of local SEO and schema markup to the rise of voice search and […]

What Is a Buyer Persona and How to Create One?

Introduction Every brand, just like a kid, has an imaginary friend - a buyer persona with distinctive characteristics, habits, and unique stories. Companies operate for their personas - they engage in business activities according to their needs and influence their purchasing decisions. Therefore, content makers try to interact with their fictional friends through personalized content […]

What is a Case Study - How to Format, Plan, Write, and Avoid the Common Pitfalls (With Examples)

Introduction Did you know that 80% of B2B buyers stated that they referenced case studies during their buying research? A case study is an in-depth, long-form account of the history and evolution of something. Most commonly, it describes how one company or organization has solved a specific issue over time. What Is a Case Study […]

What is Branded Content? The Definitive Guide to Turbocharge Your Marketing

Introduction Branded content is an important marketing strategy businesses of all sizes need to be aware of. As the market becomes saturated, companies must find new ways to stand out from the crowd. Companies like Nike, Coca-Cola, and Netflix have made a name for themselves by creating unique branded content with their customers in mind. […]

Digital Content Manager Guide: 10 Must-Have Skills, Responsibilities, Salaries, and More

Introduction A digital content manager manages the content on the internet, such as blogs, articles, and more. They usually have experience in marketing and social media. Some are self-employed while others may work for a company or another entity like an agency or creative firm that provides web design services to companies of all sizes. […]

How to Create a High Converting Landing Page - 8 Simple Steps and Best Practices

Introduction Landing pages are the first impression many people have of your website. If they’re not up to snuff, you might lose them before they get a chance to hear about what makes your site unique and why it’s worth their time. Thankfully, landing page copy and design doesn't need to be complicated - we […]

Content Creator - 5 Habits, Skills, Trends, and More

Introduction Getting started in the digital content industry can be challenging. Creating digital content is a great way to share your knowledge and connect with others. However, it’s not as easy as it sounds. In this article, we will share why content creators are the decisive part of any organization, the must-have skills for becoming […]