Blog - greatcontent

The Languages You Need to Localize Your Website in to Maximise Sales

Once upon a time, prophets said that the internet would erase local differences. The World Wide Web would gather everybody in its tentacles, and force us to buy the same things, using the same language - washing national cultures away. That hasn't happened. In fact, as marketing has become more sophisticated, localization has allowed companies to target […]

How Retail Marketing Will Fare in 2019

If crystal balls could really tell the future, every retail marketer would have one. In the retail industry, anticipating future trends is an essential skill (even if it is maybe more to do with luck than good judgment in a lot of cases). However, as we know, fortune tellers have a patchy record when it comes […]

How User-Generated Content Can Boost Your Brand Authority

User-generated content (UGC) has been a trend for a few years now. In fact, it's the basis for the fortunes of social media giants like Facebook and Twitter, and you'll often see user-contributed pieces on TV news and newspaper websites. But what about your own brand? Can user-created content boost your business fortunes? At greatcontent, we […]

What Should an SEO Manager Be Focusing on in 2019

In this blog installment, we continue with our series of guest interviews with experts from the SEO and content marketing industries. This week, we met with Luis Revuelto? an SEO consultant who has recently joined greatcontent as an SEO manager -- and talked about the most important SEO trends in 2019. Varvara: Hi Luis! Thanks for finding […]

5 Tips and Tricks to Optimise Your Email Marketing Strategy

Email remains right at the heart of digital marketing. With around 4 billion email users in the world, it has an incredible reach. And it also has an impressive ROI, delivering as much as $32 for every $1 spent. But to realize the full potential of email, marketers need to get the basics right. So, here are five email […]

Content Publishing Frequency? To Post or Not to Post: That is The Question

If Hamlet were alive today, his existential angst would apply well to content marketing? timing matters, and whether or when to post is important to editorial marketing strategy. For one thing, content creators need to balance quality and quantity. When you're on a roll, and the online traffic starts to flow, it can feel like […]

Artificial Intelligence: Can Robots Replace Human Writers?

In June 2017, the Oxford University Future of Humanity Institute and a team from Yale University published a report which could be considered grim reading for (copy)writers. Entitled "When Will AI Exceed Human Performance?", the paper surveyed 352 experts in the AI field, asking them whether they thought AI would surpass humans for a range of activities. […]

Seasonal Content: A Great Way to Bring Your Business Back into the Spotlight

In the competitive world of E-commerce, brands continually strive to stay one step ahead, and seasonality has become an important factor in the battle for leads, shares, and sales. Seasonal content marketing is crucial to businesses who rely on specific holidays, events, or the changing of the seasons to encourage the bulk of their sales. In many cases, Christmas campaigns are responsible for a large percentage of […]

Content Optimization: How to Boost Traffic by Improving What You Already Have?

Sometimes it feels like we're obsessed with creating "new" content. We prize content that's fresh and unique and focus on creating as much of it as possible with the hope that it will capture attention in the online marketplace. But what if this focus was actually harmful to your online prospects? It sounds counterintuitive, but more can mean […]

How to Optimize Your Content for Voice Search

Increasingly, it's not what people type into search engines that matters - it's what people say. Thanks to the rise of smartphones and rapid improvements in how virtual assistants interpret human speech, voice-enabled searching has exploded. This has huge implications for SEO marketing or Voice Engine Optimisation (VEO) as some people prefer to call it. According to Adobe […]