Blog - greatcontent

Content & KPIs: 5 Tips to Set the Right Goals for Your Content Managers

Measuring the effectiveness of content is crucial. It's no use investing in beautifully written content if it doesn't engage users or result in conversions. And it's also no good if we fail to learn from our marketing successes and failures. That's why content marketing KPIs are so important. They allow us to assess the strength of our […]

Creating Content for Gambling & Casino Affiliate Sites: 5 Top Tips

The online gambling sector is booming. In the UK alone, it accounts for £4.7 billion of spending, while projections see the US market hitting $73 billion (£55 billion) by 2024. These huge numbers sit on top of a vast network of marketing activities. With thousands of casinos and betting sites competing for a predominantly online […]

Blog Management: The Main Components and Challenges of Maintaining a Successful Blog

It's hard to overstate the value of having a successful, well-maintained, active blog on your company website. It goes beyond the fact that search engine algorithms favor sites with fresh, regularly updated content; blog posts are (or should be) a form of branded content that's genuinely appealing to people? content that the company's target audience(s) […]

Master Content Production with greatcontent & Hubspot's Latest eBook

Do you want to learn how to manage a large-scale content creation project from beginning to end? If so, you're in the right place. greatcontent and Hubspot have pooled their digital marketing and content production expertise to produce an eBook that explains how the system works -- from A to Z. Starting with the initial stages of […]

Amazon Marketplace: the Ultimate Guide to Creating Optimised Content that Boosts Your Sales

Amazon's online marketplace has swiftly become an indispensable place to market everything from herbal medications to independent fashion boutiques. In theory, the site provides instant global reach -- even for relatively small companies. But, as any Amazon veteran will confirm, competing for attention is no picnic. Because of this, managing Amazon content has become a […]

5 Ways High-Quality Content Can Turbocharge Your Conversion Rates

The saying "content is king" - although it's become a little cliché - has held true since it was first announced by Bill Gates back in the '90s. At greatcontent, we definitely subscribe to this philosophy, but we also understand there's another element of content marketing that shouldn't be overshadowed by it: conversions. Even if the content is king, […]

How User Experience and Content Come Together to Produce Business Success

Modern customers are not just interested in products or brands; when they make purchases, the experience of buying is just as important as what they are looking for. And if this "user experience" (UX) is sub-standard, they could easily give brands the cold shoulder. So what can you do to optimize your UX? This blog […]

Brand Reputation: 10 Online Reputation Catastrophes That All Businesses Need to Avoid

Branding is a crucial part of modern business. As companies grow, they meticulously cultivate an image that suits their products and character. They reach out to customers, get to know their needs, and attract followers in return. But it can all disappear in the blink of an eye. This blog is about how fragile brand reputation can […]

5 Reasons to Outsource Content Marketing Strategy

At greatcontent, it's no secret that we want businesses to trust our team with their content-writing projects. But that's not all we can offer: much more than the content marketplace we started out as in 2011, today, greatcontent can support companies and digital marketers not just in content creation but also in the wider fields of content […]

Why Your Brand Should Consider Adopting an Omnichannel Marketing Strategy

Have you investigated the benefits of adopting an omnichannel marketing experience? While the term might sound intimidating at first, we think that plenty of brands can expand their horizons by making intelligent use of multiple channels - and this blog post will try to explain why that's the case. Introducing Omnichannel Strategies The prefix "Omni" […]