Blog - greatcontent

Transcreation: When is it Better than Translation and Why?

The internet has allowed companies to reach markets across the world, but in the process, it has thrown up new challenges for cross-border sellers. Most importantly, while the web has brought people together, it hasn't erased language barriers. Whatever language they speak, web users want to be able to relate to the brands they patronize. […]

Why Content Is the Key to Succeeding in the Online Sports Betting Industry

Sometimes, it feels like the web was made for sports betting. Smartphone apps and websites provide attractive platforms for customers to place their bets. At the same time, the web itself allows players to access vast amounts of information about football teams, tennis players, horses, and whatever sports they feel like wagering on. However, things […]

OnCrawl: Technical SEO Platform for Smarter SEO Decisions

In this blog installment, we continue with our series of guest interviews with experts from the SEO and content marketing industries. This week, we met with François Goube, the founder and CEO of OnCrawl, who talked about how working with data can improve rankings, positions, and organic traffic from search engine results. Varvara: Hi François, thanks […]

5 Tips on Ranking Better with Optimized Amazon SEO Content

For this very special blog installment, we've teamed up with eBazaaris, a leading specialist agency in eCommerce marketplace solutions across Europe and China. Together with Kester Bischoff, eBazaaris? Managing Director, we've written a comprehensive, in-depth guide on how to form a winning Amazon SEO strategy and conquer the eCommerce giant. Amazon is a highly competitive environment, […]

5 Tips to Grow Your Sales by SEO-Optimising Your Blog

Blogging is big business. Well, it is for some people. A select few individuals and companies seem to possess the secret of how to turn written blogs into a sales generating gold mine, while others seem to struggle to gain an audience. Why is this, and what can ordinary bloggers do to improve their content's […]

Why Duplicates Kill the Authority of Your Website

We are continuing our series of guest blog posts to provide you with the most interesting and hands-on insights from the world of SEO and content marketing. This week, the blog guest contributor is Ann Yaroshenko, Content Marketing Strategist at JetOctopus: a full-service SEO website crawler and auditor. What Are Duplicates in SEO? Duplicates generally refer to […]

Best SEO tools 2020 when Creating Quality Content

It doesn't matter how skilled someone is at fixing furniture -- if they don't have the right tools for the job, they won't get far. The same applies to the realm of digital marketing. Even though stories about individual brilliance and natural flair for marketing are commonplace, SEO success is almost always built upon a […]

How Small Fashion Brands Can Design Strategies to Succeed in the Online Marketing World

These days, marketing small fashion brands is about more than tying up celebrity endorsements, working a few catwalk shows, and leveraging your creations in high street stores (although these things are, of course, important!). The rise of web and search engine marketing has changed the rules of the game. Creating gorgeous garments and draping them […]

FinTech & SEO - The Art of Using Search Optimized Content to Sell Financial Products

It's a cliché, to be sure, but it's true nonetheless: in the ultra-competitive world of digital financial services(or FinTech), companies need to constantly refine the way they fight for audience attention. And that means making their content as SEO-friendly as possible. Search Engine Optimisation isn't an optional extra for financial companies. It's like the petroleum that […]

5 Tips & Tricks to Formulate a Winning Off-Site SEO Strategy

It's not enough to create fantastic content and hope that visitors will arrive. What is happening away from your company website also has a huge effect on how many leads you generate and how well your sites perform in search engine rankings. Off-page SEO involves a range of techniques including, but far from restricted to link […]