Blog - greatcontent

Take Your Business from Starting Blocks to Success Story with Branded Content Marketing

Advertising is constantly evolving. As technology has developed and customers have changed the way they consume entertainment, old forms of advertising have been displaced. Simply buying time on TV networks or billboard space isn't enough anymore. When the majority of people you need to reach are online, other tactics are essential. To attract attention in […]

From Prospect to Purchaser: How to Use Content for Lead Conversion

Are you struggling to market your products online? If so, you may need to look at your lead generation marketing. Nowadays, it's no good to create a dazzling website and leave it to attract interest, and it's certainly not sufficient to rely on trade conferences, industry publications, or word of mouth to generate sales. Successful […]

How to Link the Right Type of Content to Stages in the Customer Journey

Everybody is on a "journey" - or at least that's what contemporary marketing wisdom suggests. It's now commonplace to model the experiences of customers as a journey, leading from initial awareness, through to investigation, consideration, and decision-making. And after that, you could add customer retention, alongside the conversion of customers into advocates. In theory, that […]

greatcontent and TBT - The new Market Leader in the Content Sector

Greetings to our clients and followers on the content creation scene! greatcontent has some exciting news that we'd love to share with the people who matter. If you don't already know, we recently closed a deal to merge with the travel specialist TBT (TripsByTips), and everything has been going smoothly. With the merger almost complete, we're ready […]

The Top 10 SEO Blogs of 2019 You Need to Know

The digital marketplace is constantly changing, as are the strategies needed to get ahead of the crowd. That's why all of us find ourselves turning to free-thinking thought leaders for pointers about the best way to succeed - and as 2019's best blogs show, there are plenty of creative commentators around, who are only too […]

Mastering Duplicate Content: An Underrated Factor in SEO

In the world of SEO and content creation, we're trained to prize originality and creativity, and copying is to be avoided at all costs. With Google heavily penalizing plagiarised content, and serious legal consequences associated with stealing other peoples' work, duplication is obviously something we try to avoid. However, some forms of duplication are harder […]

Content & Food: Finding the Recipe for Success in the Competitive Food Delivery Market

The past few years have seen the rise of a new breed of the restaurant to consumer delivery companies. Brands like Delivery Hero, Deliveroo, Uber Eats, Just Eat, Foodpanda, and DoorDash have used smartphone apps to link together hungry consumers and talented chefs, putting new cuisines within reach, while offering new revenue streams for hard-pressed […]

How to Increase Your Product Visibility on Amazon

We are continuing our series of guest blog posts to provide you with the most interesting and useful insights from the world of SEO and content marketing. This week, the blog guest contributor is Ronald Dod, Chief Marketing Officer and co-founder of Visture: an end-to-end eCommerce marketing agency focused on helping online merchants acquire more […]

Why Building Landing Pages Matters for SEO and Conversions

If your content isn't performing as desired, or you just are not converting site visits into sales, we need to talk about landing pages. These underappreciated site elements are often instrumental parts of online success - but many businesses treat them like an afterthought. For instance, according to Adobe, only around 50% of landing pages are mobile-optimized, […]

Why Proofreaders are Essential to Create Great SEO Copy

In the world of online marketing, mistakes matter. When potential customers read content produced by companies, they are not just looking for relevant information. They are looking for reasons to trust that company, and spelling or grammar mistakes are one of the first things they notice. Look around the web. Do poorly written websites rank […]