Blog - greatcontent

Storytelling Marketing 101| Learn the Best Techniques of Storytelling

Why Is Storytelling Important? Everybody knows that stories are an important part of the way our minds work. From the very start of our lives, we are bombarded with stories, from the simplest children's picture books to fairy tales, cartoons, YA fiction, novels, and movies. So, it's no surprise that we come to interpret the […]

The Importance of Keyword Research in Building a Content Strategy

Everyone knows by now that Search Engine Optimisation relies on the strategic use of keywords, but not everyone seems to grasp what this actually entails. At greatcontent, matching keywords and content forms the backbone of our daily work. And it's not as simple as it might seem. In this blog, we'll share a few insights […]

Is It High Time to Rethink Your Content Marketing Strategy? Unfolding 2020's Trends

The year is drawing to a close. And just like the weather, everything around you is changing, gearing up for what is yet to come. As a business owner, you're naturally wondering about what trends the New Year will bring. And it's no surprise that nothing stands still in the digital medium. Here, things are […]

How to Master Real Estate Content Marketing

The advent of the web has changed everything in the real estate sector. According to the US National Association of Realtors, 44% of house buyers look online first, instead of using newspapers, visiting high street estate agents, or asking friends. This isn't just being powered by the growth in home purchasing and letting among younger people. While […]

Meet BERT - Google's New Language Detection Algorithm

Social media marketers, it's time to meet Google BERT (or "Bidirectional Encoder Representations from Transformers" in technical terms). BERT isn't just your normal marketing contact. In fact, he's not a human contact at all. Instead, the Google BERT update represents one of the most important changes to the way Google ranks content in the past […]

Get Ready for Black Friday with This Handy Marketing Checklist

Despite its slightly ominous name, Black Friday is one of the business year's biggest opportunities. Taking place this year on 29 November, the pre-Christmas retail extravaganza will surely break last year's records, when online sales in the US alone totaled $6.2 billion (plus approximately $8 billion on Cyber Monday). Customers these days have become used […]

Be Your Own Influencer: Why Brand Strategy Matters More Than Influencers

Do you want to depend on influencers to spread the word about your products, or do you want to be the influencer - setting the agenda in your chosen market? In this blog, we'll argue that being influential is much more important than maximizing social media likes. By creating a coherent, focused, and workable brand strategy, […]

Take Your Business to the Next Level: The Pillars of Internationalization

In the digital economy, expanding overseas should be simple. We can sell wherever we want, ship to any country, and make content available instantly across multiple sales channels. So what's stopping us from attracting audiences in Brazil, France, India, or Ukraine? Nothing, in theory. International expansion is within the reach of every business, but it's […]

A Quick Guide to the Perfect Content Manager

Great content doesn't grow on trees, and it doesn't thrive like wild fruit, ready to be picked. Instead, content is made to be managed. That way, it can meet stringent quality standards, stay totally on-brand, knock the SEO stats out of the park, and keep a company's message fresh and innovative. That's where professional content […]

Gary Vee Content Model

Are you struggling to come up with the next blog post to promote your company? Has the well of inspiration on your Facebook feed run dry, and is it becoming harder and harder to attract hits to your YouTube videos? If so, you're not alone. Every content strategy runs into the buffers at times, which […]