Blog - greatcontent

What Is Plagiarism? - Definition, Types, Tips, and Consequences

Introduction Plagiarism is a hot topic. In recent years, it has been widely reported that many people are not just stealing others' writings without giving credit but also posting them as if they were their own work with no changes whatsoever. What Is the Meaning of Plagiarism? Content plagiarism is the act of taking someone's […]

Content Outsourcing Guide 101: Outsource Content Marketing the Right Way

Introduction There is no doubt that producing valuable high-quality content is the best way to prove your expertise, engage with your audience, and convert them to customers. But sooner or later, every company faces a dilemma when deciding who should produce content - in-house writers, content freelance writers, or agencies. That said, determining the best […]

Paid, Owned, Earned, Media - Marketing Strategies and Examples

Introduction Paid, owned, and earned media are three distinct types of marketing strategies. What is the difference between them? What should you be focusing on for your business or brand? This blog will answer all these questions and more. What Is Paid, Owned, and Earned Media? Paid, owned, and earned media are the three types […]

19 Steps to Great Website Content Writing

What Is a Website Content? Website content is any material published online and available to the public. It includes blog posts, videos, infographics, images, etc. Website content informs the audience about company services, addresses their problems, and provides valuable tips with different content types. Content is one of the most important aspects of any website. […]

3 Types of Search Queries That Can Boost Your Site’s Findability

What Are Search Queries? Search queries are the words users type into search engines to find a particular result. For example, if you wanted information about the website creation, you might enter "how-to-build-a-website" as a search query. So, a search query is a phrase or keyword combination entered into a search engine to find something of interest. […]

How to Do Influencer Marketing the Right Way in 2023 [With Examples]

Introduction The world is changing, and the traditional marketing methods that have been used for decades no longer work. A lot of people are getting their information from social media influencers. Influencer marketing has managed to change how we define marketers and consumers by shifting the power back towards them, but it's difficult to do […]

What Is Content Seeding & How to Use It to Pull 2X More Traffic? With Examples

What Is Content Seeding? Content seeding highlights a brand product or content in a place target audience is actively engaging. Content seeding is the process of planting content in specific places with the hope that it will take root and grow. Companies use different types of media businesses for content seeding, including user-generated content, collaborative […]

Corporate Blog: 7 Best Practices and Examples

Introduction Blogging is a must need for any company that has an online presence. Approximately Google handles more than 3.5 million searches per minute around the world and average B2B buyers consume up to 13 content pieces before deciding to strike a deal with vendors. Corporate Blog Definition A corporate blog refers to the practice […]

How to Create Unique Content That Ranks #1

What is a Unique Content Concept? The unique content concept relates to search engine optimization and outstands from the competition with its value and perspective. Value is what gives you an edge over the crow and pushes your blog posts or any content type higher in search engine rankings. Why Is Unique Content Important for […]

9 Best Practices for Travel Localization: How To Localize Travel Content For Different Languages

What is Travel Content Localization? Travel content localization makes your website and marketing materials linguistically and culturally relevant to a specific target audience. It refers to: Translating copies into the local language Modifying images to reflect local culture Assuring that your marketing messages resonate with local consumers The most important part is to understand the […]