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The Best 34 Free SEO Tools for Small Websites: A Comprehensive Guide

The Best 34 Free SEO Tools for Small Websites: A Comprehensive Guide

Introduction

Have you been searching for the best SEO tools? Are you looking for a comprehensive guide that lists all of the free SEO tools out there to help your website rank in search rankings? If so, this article is perfect for you. It has everything from keyword research to tracking competitors' SERPs and more.

Top Best Free Keyword Research Tools

Google Keyword Planner

Free SEO Tool - Google Keyword Planner

A Google keyword planner is a tool that helps you find out which keywords are the most popular in your niche and how competitive they might be. The planner also analyzes search volume, CPC, and competition.

Google Keyword Planner is a free tool that allows businesses to input a list of keywords, and it will provide suggestions for related keywords and phrases. It allows companies to see what traffic the keyword has generated over the past month and how many clicks each keyword has received.

By understanding which keywords are performing well and which ones are generating more traffic, businesses can create better targeting strategies for their online marketing campaigns.

Features

  • Detect keyword search volume
  • Identify trends
  • Check CPC
  • Evaluate the keyword competition

Pros

  • Determining keywords based on location, postal codes, etc.
  • Unlimited searches
  • Keyword suggestions for specific URLs

Cons

  • Only provides data from Google
  • Designed for PPC campaigns
  • Trending topic identification

Answer the Public

Free SEO tools - answerthepublic

Answer the Public is a free version is a tool that provides content marketers with valuable data about the questions people ask online. It does this by aggregating Google autocomplete results for specific keywords. This information can help you create content that better meets the needs and interests of your audience.

Answer the Public is an excellent research tool that can help you create better content that people will enjoy and be more likely to share. It scrapes Google Autocomplete and related queries to give you a list of questions that people are asking about your topic. This information can help you fine-tune your content strategy and produce pieces that answer common questions for your audience.

Features

  • Data about what people ask online
  • Data comparison
  • App suggestions

Pros

  • Provides data for valuable content creation
  • Data comparison opportunity
  • Data easily exported into CVS

Cons

  • Limited free searches per day
  • Lacks keyword metrics - monthly searches, CPC, competition

Ubersuggest

Free SEO tool - Ubersuggest

Ubersuggest is a free keyword research tool that allows you to find and track new keywords.

Features:

  • It provides data on keyword difficulty, search volume, and CPC.
  • Ubersuggest also allows you to filter your results by country and language.

Pros:

  • The tool is free to use.
  • It provides valuable data on keyword difficulty, search volume, and CPC.
  • It offers filters for country and language so you can get more targeted results.

Cons:

  • It may load unnecessary graphical elements or tooltips when the user looks for data.

SEMrush Keyword Magic Tool

Free SEO Tool

The Keyword Magic Tool is a great way to find new, high-traffic keywords that you may not have known existed. By looking at the popularity of different keywords, you can see which ones are targeting your ideal customer and determine if any of those terms are already being used on your competitor's websites. If they are, then it may be worth considering adding them to your SEO strategy.

Features:

  • The Keyword Magic Tool is a powerful research tool that allows you to find the right keywords for your SEO and PPC campaigns.
  • It provides data on keyword difficulty, search volume, and CPC.
  • It also offers other features such as keyword grouping and filtering, competition analysis, and SERP analysis.

Pros:

  • The Keyword Magic Tool is a comprehensive research tool that provides accurate data on keyword difficulty, search volume, and CPC.
  • It offers other features such as keyword grouping and filtering, competition analysis, and SERP analysis.
  • It is easy to use and has a friendly user interface.

Cons:

  • The Keyword Magic Tool does not offer any free trial or money-back guarantee.

Moz Keyword Explorer

Free SEO Keyword Research Tools

The Moz Keyword Explorer is a free tool that helps businesses find keywords and research their competition. It provides data on monthly search volume, CPC (cost per click), and average position for each keyword. This information can help businesses identify which keywords are performing well and where they need to focus their marketing efforts.

Features:

  • Search Volume: The Moz Keyword Explorer provides data on the average monthly search volume for a keyword. It can help determine the potential traffic for a given keyword.
  • Keyword Difficulty: The Moz Keyword Explorer also provides data on the difficulty of ranking for a given keyword.
  • SERP Features: The Moz Keyword Explorer also provides data on the SERP features associated with a given keyword. 

Pros:

  • The Moz Keyword Explorer is a free tool that allows you to research and analyze keywords.
  • It provides data on search volume, keyword difficulty, and SERP features.
  • It is easy to use and understand.

Cons:

  • The Moz Keyword Explorer does not provide any information on competition or CPC (cost per click).

Keyword Tool Dominator

The Keyword Tool Dominator is a simple, yet effective tool for finding profitable keywords. It allows you to find phrases related to your niche and then filter them by difficulty, traffic, and competition.

Features:

  • Allows you to find profitable keywords.
  • Filter keywords by difficulty, traffic, and competition.
  • Includes a keyword research guide.

Pros:

  • Simple and easy to use.
  • Finds profitable keywords.
  • Filter options make it easy to find the best keywords for your needs.

Cons:

  • Some users have reported that the results are not always accurate.

Google Trends

Google Trends is a tool that allows you to see how often a specific keyword or phrase has been searched for on Google over time.

Google Trends provides an overview of how frequently a keyword or phrase has been searched for on Google over time. This information can help determine which keywords are performing well and phrases worth targeting for your marketing campaigns.

Benefits:

  • Google Trends can be a valuable tool for understanding the popularity of different topics and comparing the relative popularity of other terms.
  • It can also help you to identify trends and patterns in search behavior.

Limitations:

  • Google Trends does not provide absolute numbers for searches, so it is not possible to determine how many people are searching for a particular term.
  • Additionally, Google Trends data is based on a sample of internet users and may not be representative of the general population.

The Reddit Keyword Research Tool

Keyworddit is a free keyword research tool that allows users to search for and analyze the competition for specific keywords.

By using Keyworddit, businesses can learn about the popularity of specific keywords and which ones are most likely to bring in leads or sales.

In addition to keyword research, Keyworddit also includes features that allow users to track website analytics and see how changes (such as new content or changes to SEO) impact traffic growth.

Keyworddit is a keyword research tool that allows you to find high-traffic keywords related to your niche. 

Features:

  • Allows you to find high-traffic keywords related to your niche.
  • It is useful  for finding long-tail keywords.
  • It has a user-friendly interface.
  • Offers a free trial.

Pros:

  • Enables you to find profitable keywords.
  • The interface is easy to use.
  • The free trial helps decide if the tool is right for you.

Cons:

  • Some of the features are only available in the paid version.

Keyword Surfer

Keyword Surfer is a free tool that allows users to research keywords and see how many searches are performed for each. This information can help businesses determine which keywords are most popular and where they should focus their marketing efforts.

Keyword Surfer is a free keyword research tool that allows you to find keywords related to your topic of interest. Simply enter a seed keyword into the search bar, and Keyword Surfer will return a list of related keywords, monthly search volume, and CPC.

Features:

  • Free to use.
  • Returns related keywords, monthly search volume, and CPC.
  • Allows you to filter results by country and language.
  • Provides an estimate of how difficult it would be to rank for a given keyword.

Pros:

  • It is easy to use.
  • The comprehensive results provide valuable insights into which keywords are worth targeting.
  • Overall, it is a good value for free.

Top Free Best On-Page Web SEO Tools

Rank Math (Free Trial)

Rank Math is a powerful on-page SEO tool that can help you optimize your website for better search engine visibility. It has multiple features that can help you with everything from keyword research to optimizing your website content.

Free

Pros:

Rank Math is a very user-friendly tool with a wide range of features that can be used to improve your website’s search engine visibility. It is also relatively affordable, making it a great option for small businesses and individuals on a budget.

Cons:

Rank Math does not offer as many features as other on-page SEO tools on the market, but it is still a very effective tool that can help you improve your website’s ranking in search engines.

Price - starts from 59 USD/mo

Yoast (Free Trial)

Yoast is a popular on-page SEO tool that offers free and premium versions. The free version includes all the features of the premium version, but some elements are limited or unavailable.

Pros:

  • You can use the free version to improve your website's SEO by helping you to optimize your titles, meta descriptions, tags, and other elements on your page.
  • It also allows you to create custom filters. So, you can focus on specific areas of your website.

Cons:

  • The free version is limited in functionality

Price - starts from 99 USD/mo

Google s Rich Results Test

Google has a tool called the Rich Results Test that allows you to see how your website will look when ranked for specific terms. This tool is available in Google Search Console and can be used to compare results from different days or periods.

The Rich Results Test lets you see how your website will look when ranked for terms. You can use this tool to compare results from different days or periods, which can help you identify any changes in traffic and SEO performance.

Google s Rich Results Test is a tool that allows you to test how your website will appear in Google s search results.

How to use it:

To use the Rich Results Test, simply enter your website s URL into the search bar and click Test URL.

Benefits:

The benefits of using the Rich Results Test include how your website will appear in Google search results, and getting an insight into what Google considers to be important for your website.

Merkle s Schema Markup Generator

Merkle s Schema Markup Generator is a free online tool that helps you create and use schema markup for your website. Schema markup is a standard format that helps search engines understand the structure of your website. This information can be used to improve your ranking in Google and other search engines.

Merkle's Schema Markup Generator is a tool that helps you create and manage your schema markup.

Features:

  • Allows you to create and manage your schema markup.
  • Helps you keep your schema up to date.
  • Generates code for you to insert into your website.
  • Provides an interface to test your schema markup.

Pros:

  • It is easy to use.
  • Updates are automatically generated.
  • Can be used for multiple websites.

Cons:

  • It may take some time to learn how to use all the features.

Ahrefs SEO Toolbar

Ahrefs is a popular tool that helps users track and optimize their website's SEO.

The Ahrefs toolbar is a free online tool that allows users to analyze their website's SEO performance, track changes over time, and modification their site's SEO settings. Ahrefs also offers paid plans that let users access more features and data.

Ahrefs is one of the most popular tools for webmasters who want to improve their website's organic search visibility. It has a large user base and is known for its accuracy and reliability.

Users love Ahrefs because it's easy to use, provides comprehensive data, and is reliable. Although it may be expensive for small businesses, Ahrefs' paid plans are worth considering if you're serious about optimizing your website for search engine success.

Features:

  • The Ahrefs SEO Toolbar is a browser extension that provides users with quick and easy access to Ahrefs data, including information on a site's backlinks, organic traffic, and more.
  • The toolbar also includes several other useful features, such as the ability to highlight no follow links and view link anchor text.

Pros:

  • The Ahrefs SEO Toolbar is a great way to check vital data about any website you visit.
  • The toolbar's features can be useful for SEO professionals and general internet users alike.
  • The Ahrefs SEO Toolbar is free to use.

Cons:

  • Some users may find the amount of data displayed by the toolbar to be overwhelming.
  • The toolbar currently only works with Google Chrome.

Top Free Best Technical SEO Tools

Google Search Console

Again, Google Search Console is a tool that helps you monitor your search engine visibility. It allows you to see how your website performs in terms of SERPs (search engine results pages), organic search, and paid search.

Google Search Console is a free web service that helps you monitor and improve your performance in Google Search.

Features:

  • You can use it to submit your sitemap and individual URLs for crawling, request re-indexing of new or updated content, and view your search traffic data.
  • It also provides detailed reports on your performance in Google Search, including data on clicks, impressions, and position.
  • You can use this data to improve your ranking in search results.

Pros:

  • It is a free service from Google.
  • It helps you monitor and improve your performance in Google Search.

Cons:

  • Some features are only available to verified owners of the site.

Google s Mobile-Friendly Test

The Google Mobile-Friendly Test is a tool that helps websites determine how well perform on mobile devices.

The Google Mobile-Friendly Test allows website owners to measure how well their site performs on mobile devices using three different metrics: PageSpeed Insights, Compress Images, and CSS Delivery. By measuring these three factors, website owners can see which areas of their site require improvement and make necessary changes.

Since the Google Mobile-Friendly Test is a critical part of SEO, website owners need to take it seriously and make sure their sites are optimized for mobile devices.

To use the Mobile-Friendly Test, simply enter a URL into the search box and click “Analyze.” Google will then analyze the page to see if it meets its criteria for being mobile-friendly.

Features:

The Mobile-Friendly Test will give you a report on whether or not your page is mobile-friendly. The report will also include suggestions on how to make your page more mobile-friendly if it isn’t already.

Pros:

The Mobile-Friendly Test is a quick and easy way to test if a page is mobile-friendly. It’s also free to use.

Cons:

The Mobile-Friendly Test only tests one URL at a time, so you can’t test an entire website at once.

Screaming Frog

Screaming Frog is a website analysis tool that allows users to analyze websites for problems and potential improvements.

Screaming Frog is a popular website analysis tool that allows users to identify issues with websites, such as incorrect coding or broken links. By identifying these problems early, Screaming Frog can help businesses fix them before they become serious obstacles to SEO success. Additionally, Screaming Frog can also be used to improve the overall design of a website by finding and fixing common errors.

Features:

  • Crawl 500 URLs for free.
  • Extract data with XPath.
  • Integrated with Google Analytics and Search Console.
  • Generate XML sitemaps.

Pros:

  • The ability to easily crawl large sites.
  • The capacity to find broken links and other issues quickly and easily.
  • The integration with Google Analytics and Search Console is very helpful.

Cons:

  • The interface can be a bit overwhelming for beginners.

Ahrefs Webmaster Tools

Ahrefs is a popular tool that provides users with information on their traffic, search engine optimization (SEO), and social media metrics.

Ahrefs is a popular tool that provides users with information on their traffic, search engine optimization (SEO), and social media metrics. Ahrefs' Webmaster Tools lets you see your ranking in different search engines, find keywords driving traffic to your site, track backlinks from other websites, and more.

The Ahrefs Webmaster Tools can help you troubleshoot issues with your SEO and social media marketing efforts. For example, if you notice that your ranking has decreased suddenly, it might be due to a Google Penguin update or an outbreak of spammy links. The Ahrefs Webmaster Tools can help you identify the cause of the change and take the necessary steps to address it.

Ahrefs offers a variety of tools to track their website's performance, including website analysis, backlink audit, competitor research, and more. The free version includes all the features of the paid plans, but some parts are limited.

Features:

  • Crawl your website and find broken links.
  • Analyze your website's structure and find areas that need improvement.
  • Find out which pages on your site are the most popular and get insights into how people are finding your site.
  • Get detailed reports on your traffic and performance.

Pros:

  • The Ahrefs Webmaster Tools is a comprehensive set of tools that can help you improve your website's SEO.
  • The tools are easy to use and understand, making them perfect for both beginners and experienced users.
  • The Ahrefs team is constantly updating the toolset, so you can be sure that you're always getting the latest and greatest features.

Cons:

  • Some features, such as the link analysis tool, can be slow to load.

GTMetrix (Free Trial)

GTMetrix is a search engine optimization (SEO) tool that helps businesses measure their performance.

GTMetrix offers a range of tools that allow businesses to measure their performance in different areas, including on-page SEO, backlink analysis, and site speed. This information can help companies optimize their websites for better search engine visibility.

Features:

  • Shows a loading speed and provides recommendations on how to improve it.
  • Analyzes your resources (scripts, images, stylesheets, etc.) and lets you know if any potential issues could be slowing down your page.
  • Gives insights into how your page performs on different devices and browsers.
  • Provides a detailed report of your performance, including PageSpeed and YSlow scores, fully loaded time, total page size, and a number of requests.

Pros:

  • A free tool that is easy to use.
  • Provides detailed reports of your performance - PageSpeed and YSlow scores.
  • Gives insights into how your pages loads on different devices and browsers.

Cons:

  • The free version has limited features.

Robots.txt Generator

A robots.txt file is a text file that robots use to navigate the Web. The file contains rules that tell Google which pages to crawl and index and how to handle certain types of content.

A robots.txt file can help you manage your website's search engine visibility by controlling which pages Google should crawl and index. For example, you might include rules that tell Google not to index certain pages (like product pages), or only index particular types of content (like images).

The Robots.txt Generator is a tool that helps website owners generate a robots.txt file for their website.

Features:

  • Some of the features of the Robots.txt Generator include the ability to create and manage multiple robot files, as well as support for wildcards and regular expressions.
  • Besides, you can use tools to test robot files before they are published on a website.

Pros:

  • The main advantage of using the Robots.txt Generator is that it can help website owners create and manage robot files smoothly and efficiently.
  • Also, you can utilize the tool to test robot files before they are published on a website, which can help ensure they are working correctly.

Cons:

  • A potential disadvantage of using the Robots.txt Generator is that it may be difficult to use for those who are not familiar with coding or web development concepts.
  • Additionally, some users have reported issues with the tool's interface and usability.

Top Free Best SEO Link Building Tools

Ahrefs Backlink Checker

Ahrefs Backlink Checker is a free tool that allows users to check the strength of their website's backlinks.

Backlinks are links from other websites to your website. They help increase your website's authority and can improve your SEO ranking. Ahrefs Backlink Checker allows you to check the strength of your website's backlinks, which is useful for determining whether you need to make any changes to your website's backlink strategy.

Features:

  • Shows the top 100 backlinks to any given website, as well as the five most linked-to pages.
  • Provides link metrics such as Domain Rating (DR) and URL Rating (UR), which are based on a 100-point scale.
  • Gives users the ability to filter links by country, region, language, and more.

Pros:

  • Easy-to-use interface.
  • Accurate link data.
  • Comprehensive link metrics.

Cons:

  • Some features can be expensive for small businesses.

Buzzstream (Free Trial)

Buzzstream is a social media management platform that helps businesses track, measure, and analyzes their social media performance.

Through powerful analytics tools, businesses can measure the success of their social media campaigns and identify areas where they need to improve.

Additionally, Buzzstream offers a variety of other features - blog publishing, email marketing automation, and customer relationship management (CRM) software. It makes it easy for businesses to manage all aspects of their online presence from one location.

Buzzstream is a link-building tool that allows users to manage their link-building campaigns and track their progress.

Features:

  • Allows users to manage their link-building campaigns.
  • Tracks progress of campaigns.
  • Provides reports on campaign performance.

Pros:

  • Easy-to-use interface.
  • Can help improve the efficiency of your link-building efforts.
  • Can help you track your progress and measure the results of your campaigns.

Cons:

  • Integrations with other tools sometimes may feel buggy and complicated.

Price - starts from 24 USD/mo

Linkody (Free Trial)

Linkody is a free tool that helps you track the links pointing to your website. Linkody provides insights into how famous your pages are and which keywords are popular to link to your site.

Features:

  • Allows users to monitor their backlink profile and keep track of their link-building progress.
  • Generates a report on the links built - including the anchor text used and the target page.
  • Shows which links are life, which are to follow, and which have been removed.
  • Allows users to add notes to each link.

Pros:

  • Easy-to-use interface.
  • Generates detailed reports on links built.
  • Shows which links are life, which are to follow, and which have been removed.

Price - starts from 13.90 USD/mo

Free Tools for SEO Analysis

Google Analytics

Google Analytics is a free tool that allows you to measure the performance of your website and track how users interact with your content.

By tracking pageviews, unique visitors, and other metrics, you can improve your understanding of how people interact with your site. This information can help you optimize your content and design to increase traffic.

What to track:

The most important thing to track is your website’s traffic. You can also track other things like conversion rate, average time on site, and bounce rate.

How to interpret data:

Google Analytics can be a bit overwhelming at first. But once you get the hang of it, it’s simple. The best way to interpret data is by looking at graphs and charts.

Google Data Studio

Google Data Studio is a free tool that allows users to explore and analyze data from Google Analytics. It provides insights into how users interact with your website, what pages they visit, and how they convert.

Features:

Data Studio lets you connect to many data sources, including Google Sheets, BigQuery, and Cloud SQL. Once you have your data in Data Studio, you can create charts, tables, and maps to visualize your data. You can also add filters and parameters to your reports so that viewers can interact with your data.

Pros:

Data Studio is a free tool that is easy to use and lets you create beautiful reports. It also has a wide range of integrations.

Cons:

Data Studio does not have as many features as some paid reporting tools on the market.

Bing Webmaster Tools

Bing Webmaster Tools is a suite of tools that enables webmasters to optimize their websites for search engine ranking.

Bing Webmaster Tools includes tools to help with site analysis, website content, and SEO. By using these tools, webmasters can measure the impact of their site on Google and other major search engines, track changes over time, and make adjustments as needed.

Bing Webmaster Tools is a free service that helps you manage your site's presence on Bing.

Features:

  • Submit your sitemap to Bing.
  • Get detailed reports about your site's traffic and performance.
  • Diagnose issues with your site.
  • Receive alerts when Bing detects problems on your site.

Pros:

  • The service is free.
  • It can help you improve your site's ranking on Bing search results.

Cons:

  • Some features are only available to users who have a Microsoft account.

MozCast

The MozCast is a free resource that provides insights into search engine optimization (SEO) practices of popular websites.

The MozCast offers users data on how different websites rank in Google, Bing, and Yahoo. This information can be helpful for businesses that want to improve their SEO rankings.

The MozCast also provides insights into how different website sections perform (e.g., titles, metadata, etc.) and frequently used keywords on those websites. This information can help businesses identify which keywords to target for their website.

MozCast is a free online tool that provides users with data about the SERP (search engine results page) feature of Google.

Features:

  • The ability to see how many times a keyword has been searched for in the past month.
  • The ability to compare the SERP features of different keywords.
  • A heatmap that shows which keywords are being used most frequently by searchers.
  • Data about the average position of a keyword on the SERP over time.

Pros:

  • Data is incredibly useful for understanding how Google's SERP features are being used by searchers.
  • Additionally, the heatmap feature is an excellent way to quickly identify which keywords are being used most frequently.

Cons:

  • One potential downside of MozCast is that it only provides data for the past month, so it may not be as beneficial for long-term trend analysis.
  • Additionally, because it is a free tool, it does not have all of the features and functionality of some of the more expensive paid tools.

Free Rank Tracker SEO Tools

Local Search Results Checker

A local search results checker is a tool that helps businesses monitor their ranking in local search results. This tool allows companies to see how their website is performing relative to other companies in the same area and makes it easy to track changes over time.

A local search results checker is a tool that lets you see how your business appears in local search results on Google.

Features:

  • You can see how your business appears in local search results on Google.
  • The tool also lets you track your ranking over time. So, you can see how your business is doing in the local search results.
  • You can also use the tool to research your competition and see how they are doing in the local search results.

Pros:

  • The tool can be helpful for businesses that want to improve their visibility in the local search results.
  • Allows you to see what they are doing to improve their ranking.

Cons:

  • You only have the limit of 10 daily searches in your free version.

SE Ranking (Free Trial)

SEO (Search Engine Optimization) is the practice of improving a ranking in search engine results pages (SERPs). This may be done by optimizing the website content, structure, and on-page elements such as titles, meta descriptions, and links.

Features:

- Keyword research: SE Ranking provides users with a powerful keyword research tool that helps them find the right keywords for their SEO campaigns.

- Rank tracking helps users track their progress in the search engines. Users can also track their ranking of competitors.

- Competitor analysis tool helps users identify their competitors and understand their strengths and weaknesses.

- Site audit - helps users identify potential issues that could impact their SEO performance.

Sitechecker (Free Trial)

Sitechecker is a free tool that helps you identify potential issues with your SEO. It is a valuable tool for both small businesses and large organizations alike.

-Sitechecker is a powerful and easy-to-use website analysis tool that helps track your SEO health and performance.

Features:

  • It supplies detailed insights into your ranking, traffic, backlinks, social media, and more.

Pros:

  • The tool is very user-friendly and easy to navigate.
  • It offers a wide range of features that are very helpful in tracking your SEO health and performance.
  • The reports are very detailed and deliver valuable insights into your traffic, backlinks, social media, etc.

Cons:

  • The tool can be a bit overwhelming for beginners as it offers different features and options.

SmallSEOTools - Keyword Rank Checker

SmallSEOTools is a keyword rank checker that allows users to quickly and easily see their ranking for specific keywords.

With SmallSEOTools, you can quickly and easily see how your website ranks for specific keywords. This information can help you determine which keywords are most important to your business and which strategies should be implemented to improve your ranking.

  • Check your keyword rankings on Google, Yahoo, and Bing.
  • Monitor your progress with daily, weekly, and monthly reports.
  • Get detailed information on each keyword, including search volume and competition.

Pros:

  • It is easy to use.
  • Accurate results.
  • Detailed information on each keyword.

Cons:

  • Limited to three search engines.

Ahrefs SERP Checker

The Ahrefs SERP Checker is a free tool that allows users to check the rank of their website on major search engines. It provides an overview of the performance of each of the search engines, as well as detailed information about each one.

Features:

  • Detailed ranking information - Ahrefs SERP Checker provides detailed information about your position in the search results. It contains the number of clicks and impressions it receives and its position in the organic and paid results.
  • Keyword research: Ahrefs SERP Checker also allows you to research keywords and track their performance over time. It is valuable for understanding which keywords are driving traffic to your website and which ones are not.
  • Competitive analysis: Ahrefs SERP Checker can also be used to analyze your competition.

Local SEO Tools

Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and tell them the story of your business.

Benefits:

There are many benefits of setting up a Google My Business page, including:

• Increased visibility in search results – When customers search for businesses like yours on Google Search or Maps, your GMB listing can appear at the top of the search results, giving you increased visibility (and potential customers!).

• Improved customer service – Customers can easily find your contact information and hours of operation and even book appointments or make reservations directly from your GMB listing.

• Increased website traffic – Your GMB listing includes a link to your website, which can help increase traffic to your site.

• Insights and analytics – GMB provides valuable insights about how customers interact with your business online. You can use this data to improve your marketing and operations.

Yext (Free Trial)

Next is a local SEO tool that helps businesses improve their search visibility by helping them research and track their competition.

Yext allows businesses to research their competition, see where they rank in SERPS, and track changes over time. By understanding what works for your competitors and how you can improve upon it, you can give yourself an edge in the local SEO race.

Next is a software company that provides a platform for businesses to manage their online listings and reviews.

Features:

  • Allows businesses to manage their online listings and reviews in one place.
  • Provides tools to help companies improve their online visibility.
  • Offers reporting and analytics to help companies track their progress.

Pros:

  • Supports brands to enhance their online visibility.
  • Delivers reporting and analytics to track the progress.

Cons:

  • Some users have reported that Yext is challenging and that customer support is not always responsive.

iSpionage (Free Trial)

iSpionage is a Chrome extension that helps business owners spy on their competitors' online visibility and traffic. It provides valuable insights into how your competitors rank on Google, what pages they link to, and which keywords drive their traffic.

Explanation:

iSpionage is a competitive intelligence tool that helps you spy on your competitors' online marketing activities.

Features:

  • See what keywords your competitors are bidding on in Google AdWords.
  • Get an overview of your entire online marketing strategy of competitors.
  • See what ads your competitors are running on Google, Bing, and Yahoo.
  • Find out where your competitor's website traffic is coming from.
  • Get an estimate of how much money your competitor is spending on online marketing.

Pros:

  • Helps you understand your competition better.
  • Gives you ideas for new keywords to target.
  • Shows you where you need to improve your online marketing efforts.

Cons:

- Can be expensive.

F.A.Q

What Are SEO tools?

SEO tools are software or websites that help you improve your website search engine optimization (SEO).

Search engines use algorithms to rank websites. SEO is the process of improving a ranking in search engines by optimizing its content, structure, and on-page elements.

Some popular SEO tool categories include SERP features analyzers, backlink checkers/trackers, content management systems (CMS) for SEO purposes as article marketing platforms, and social media managers for link building/promotion purposes.

Most online marketers agree that utilizing good quality SEO tools will result in better rankings for your website. Overall - regardless of whether use them to "hard code" optimizations into your site or simply rely on their recommendations.

What Are the SEO Tool Types?

There are many types of SEO tools available on the market today. Some of the most popular include:

• Keyword research tools help you identify the most relevant keywords to your website and target audience. They can also help you track changes in keyword popularity over time.

• Competitive analysis tools allow you to understand how your competitors rank for various keywords and strategies they use to achieve this. You can use this information to improve your SEO efforts.

• Link building tools – These help you identify opportunities for building links to your website from other websites. Link building is a crucial part of any SEO strategy, so these tools can help boost your rankings.

• Website analysis tools – These provide detailed information about your website, including elements -  traffic statistics, page speed, and social media engagement.

How to Use SEO Tools?

Depending on the tool, there will be different instructions on how best to use it. However, in general, most SEO tools are easy to use and provide clear instructions on how to get started. Many also have free trials or demo versions that you can use to get a feel for how the tool works before committing to a paid subscription.

What Are the Benefits of Using SEO Tools?

There are many benefits to using SEO tools, including:

• Improved website performance – By using tools to improve your website’s performance, you can make it more appealing to search engines and improve your chances of ranking higher in search results.

• Increased traffic – you can attract more visitors to your site leading to increased traffic and potential customers.

• Improved ROI – With increased traffic comes the potential for increased revenue. By investing in SEO tools, you can potentially see a significant return on your investment through increased sales or leads.

Conclusion

There are many tools you can use to optimize your website. With the information in this article, you’ll be able to discover the best SEO tools for your website and business's needs.

However, it’s important to remember that SEO is a long-term strategy, and there is no guarantee that your website will rank higher in search results just because you’re using a particular tool. The best way to improve your website’s SEO is to produce high-quality, relevant content that your audience is searching for.

Do you need help with SEO content writing? We know how to use the best SEO tools around, and our pool of writers can turn keywords into conversions for any subject you choose.

Just get in touch, and we'll help you construct an optimal content creation solution.

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