Case Study DeguiseToi

About DeguiseToi

DeguiseToi (Jadeo) is present in whole Europe. As a leader in fancy dress and party supplies, DeguiseToi offers their catalog (more than 15,000 references) in France, Germany, Spain, Italy, the Netherlands, Denmark, Sweden, and Finland.

The challenge

DeguiseToi had to manage the updating of +10.000 product descriptions in just a few months. Despite internal teams, the whole workload could not be done within the time limit which required editing and localisation services by greatcontent.

The solution

Groups of qualified copywriters have been created in order to optimise production and align editorial lines. The production runs through greatcontent’s platform and the validation of content is mostly done by the DeguiseToi internal team. greatcontent also offers support for CSV file optimisation.

“Acting quickly was crucial in order to get our products up and running, but their teams saved us a lot of time, which is why we often go through them.”