Blog - greatcontent

Globalization vs. Localization: What Are the Differences & Benefits?

Introduction In today's globalized world, businesses face the challenge of reaching a diverse audience with different cultural backgrounds and languages. According to CSA Research, 55% of global consumers would only purchase from websites that provide product information in their language. This statistic highlights the importance of localization in the marketplace. Localization involves adapting your product […]

Fashion Industry Localization: Dominate the Global Market with Your Brand!

What Is Fashion Industry Localization? Have you ever wondered how your favorite fashion brand appeal to people from different parts of the world? Well, it's all thanks to localization! Simply put, it's adapting fashion trends and products to fit the local markets and cultures of different target audiences. This is a crucial factor for clothing […]

Unlock the Power of Lead Marketing: Your Ticket to More Sales

What Is Lead Marketing? Lead marketing, also known as lead generation marketing, is a digital advertising strategy that aims to attract potential customers or leads and convert them into paying customers. Once a lead is captured, businesses need to nurture them through the sales funnel to increase the likelihood of a sale. It involves building […]

15 Metrics You Don't Want to Miss -Measuring Content Marketing

Introduction Content is everywhere - it has become inevitable for brands to communicate with their audiences and build brand awareness. Everyone involved in content dedicates their time to thorough planning and quality writing. But, some companies don’t pay enough attention to measuring the effectiveness of their planned and distributed materials. Thus, we have decided to […]

B2B Content Marketing Strategy Made Easy: 12 Steps + Bonus Tips

Introduction Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. Educational content that provides values unconditionally is what drives b2b content marketing forward. However, if you create and publish content without a structure and plan, you won't gain long-term success. That's […]

12 Translation and Localization Trends Set to Dominate 2023 + Challenges

Introduction Welcome to our latest blog post, exploring the 2023 trends of the evergrowing translation and localization industry. The translation and localization industry is constantly changing and staying and top of occurring news & trends are vital for your success. In today's globalized world, translation and localization play a huge role in connecting businesses and […]

The Top 17 SEO Trends in 2023 - Unlock the Secrets of SEO Success

Introduction As the digital landscape evolves, businesses should stay up-to-date on the latest SEO trends to ensure their online presence remains visible and competitive. 2023 promises to bring new challenges and opportunities for businesses in search engine optimization. From the increasing importance of local SEO and schema markup to the rise of voice search and […]

What Is a Buyer Persona and How to Create One?

Introduction Every brand, just like a kid, has an imaginary friend - a buyer persona with distinctive characteristics, habits, and unique stories. Companies operate for their personas - they engage in business activities according to their needs and influence their purchasing decisions. Therefore, content makers try to interact with their fictional friends through personalized content […]

The Best 34 Free SEO Tools for Small Websites: A Comprehensive Guide

Introduction Have you been searching for the best SEO tools? Are you looking for a comprehensive guide that lists all of the free SEO tools out there to help your website rank in search rankings? If so, this article is perfect for you. It has everything from keyword research to tracking competitors' SERPs and more. […]

38 of the Best Travel Content Ideas for Travel Bloggers

Introduction It's no secret that travel blogging is one of the most popular types of digital content. So if you're starting a new blog, or are looking for fresh ideas to refresh your current ones, these 38 tips will help you find inspiration and stay ahead in today's competitive market. Travel Blog Topic Ideas: Travel […]