I was a big fan of Alessandra Codinha’s (the Eye reporter for WWD) big ol’ silly primary colors watch when I first spotted her on the Sartorialist some time back. It was so, so cheeky, paired with a great red Chanel jacket and shorter than short shorts.

I very rarely wear watches  — mostly because I like to live life in a perpetual state of  “is it that time already??” — but I would most definitely like to rotate a rubber one of my own into my spring/summer wardrobe.

This version of the Nixon Time Teller should suit me just fine…

[Top image via Le 21eme Arrondissement]